There wasn’t a lot of strong leadership on the team. It was my very first job in the games industry,” recalls Allied Assault’s level designer and writer Zied Rieke.Īllied Assault was a difficult project. "I think the EA/Activision rivarly was even more intense in 2003.īy 2002, Medal of Honor had established itself as a major force on consoles, with two PSOne games and the PS2, GameCube and Xbox smash hit, Medal of Honor:?Frontline.īut the most critically lauded Medal of Honor title was the PC-only Medal of Honor: Allied Assault (released in January 2002), which was created in Oklahoma by a relatively unknown studio called 2015 Inc. So we were looking for a product that could emulate and beat it, and we came up with Call of Duty.” But Medal of Honor was a genre we thought we could enter. EA had games like FIFA, which we couldn’t compete with. We were desperate to narrow the gap and overtake it, which Activision eventually did. I think the EA/Activision rivalry was even more intense then. That was the product to beat,” says Scott Dodkins, who was Activision’s Euro VP at the launch of the first Call of Duty.
And it was actually Activision that fired the first shot.īack in 2003, EA had Medal of Honor as the runaway World War II shooter.
The EA/Activision war goes back ten years. But as anyone familiar with industry history will tell you, this was not an isolated incident.
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